Who’s behind the brand?
That’s what your audience wants to know. And since you’re mine, here’s my story…
When I first started my business, I dreamed of days spent working with impactful clients on purposeful projects.
I soon learned how much time, effort, and energy it took just to get *a* client, let alone the ones I actually wanted to work with. Ones with a mission deeper than money.
So began my quest to figure shit out. Because imposter syndrome? We don’t love her.
I spent my first year as a freelancer learning from strangers on the Internet before I realized, “Hey silly! You went to undergrad for public relations, have a master’s degree in strategic communication, and a background in journalism (with an Editor-in-Chief title to boot). Whatcha doin’ pretending you don’t know enough to serve your clients?”
Then it clicked.
What do all of these seemingly unrelated experiences of mine have in common? An unabashed obsession with writing that clearly communicates a message to the intended audience.
There it was! Right in front of me!
It wasn’t until I dug deep into myself, my background, and my experiences that I realized I’ve been writing powerful copy for different audiences with barely a budget in site – I’m talking to you PR and print journalism – for YEARS.
And that’s what I do for you. We discover what’s already inside of you and make it click, for both you and your audience.
The words? They’re just the icing on the cake.
Because if there’s one thing I learned from 6 years in higher-ed and my experience as a freelancer, it’s that people buy from people.
So let your story shine! It’ll resonare much more deeply than fancy buzzwords or a perfectly worded website ever will.