Content creation is one of those things where you feel like it should be really easy, but then you get way too into your head and suddenly all your experience and know-how go out the window.
It’s a story I’ve heard time and time again. It’s the reason everyone wants to know the magic formula for creating killer content.
There is none.
But there are a few things I’ve picked up along my journey as a freelance content creator and copywriter that are helpful to know when approaching content creation, which I’m sharing with you right now.
In my experience, there are 3 excellent ways to come up with content.
This means that you take struggles you went through on your own journey and create content that speaks directly to the pain-points and fears of your ideal client going through the same thing.
An important note here… Share it in your own words.
How you say something may be exactly how someone else needs to hear it.
I’ll give you a lil example.
I’ve heard over and over (and over) again to repurpose my content. That’s nothing new. And I KNEW I should be doing it, but it never clicked with me just how important it was.
It wasn’t until @socialquestmedia shared a feed post on Instagram of her talking about repurposing content in her own unique way that it resonated.
Stop recycling others’ words and way of presenting information and expecting it to work out for you.
Your community needs to hear it from YOU, in YOUR words.
The other option that works well for me — and why I’m writing this blog right now — is this one.
This is where feedback comes in. Ask them:
What are they struggling with?
What is your biggest pain point right now?
What’s one Q you still haven’t found the answer to?
And then get curious — read their posts, watch their Stories, and pay attention to what they talk about needing help with.
I wrote an Instagram post about this, so please check it out for a more in-depth discussion of this.
It goes over in detail why creativity is found when you’re not looking for. Pretty meta, but a good read.
In my experience, this question depends on a few things:
You can easily Google “how often to post on *insert social media platform here* so, instead, I’ll get to the good stuff.
Stop looking outside yourself and your business for the answers.
Your insights will tell you nearly everything you need to know about how often your community is online, when they’re online, (and more importantly, when they’re NOT).
Just because Sally Sue over there posts at 12 PM, 7 days a week doesn’t mean you should be too.
This brings me to an important point about taking care of your CURRENT community before trying to please the masses.
I know you want growth.
I know you want reach.
But honeyyyy, that comes with patience.
Nothing great was built overnight. Take your time. Cultivate your community. Give ’em what they want.
Speaking of giving your community what they want, high-quality content is better than more shitty posts.
If you let your community know what they can expect of you, you avoid the need to post every single day.
And more importantly, you avoid burnout.
Tell them, “I want to provide only the best value to you. And as a human being, posting 1x a day, 7 days a week while also trying to freelance is a recipe for disaster.
So knock it off with your feed posts every single day of the week (INCLUDING SATURDAY AND SUNDAY). In fact, more people than ever are watching Stories and looking for less curated, more BTS content.
First step: Stop looking at trends.
You’re a trailblazer. When a trend pops up, that means it’s viral and everyone is doing it. But you’re not like everyone, are you?
You know that the most important thing of all is to share content for YOUR COMMUNITY, not Sally Sue’s.
Here’s my advice for figuring out what kind of content to post:
Mix it up!
Instagram (and Facebook, LinkedIn, and Twitter) LOVE when you utilize all the bells and whistles of the app.
And honestly, experimenting with the kind of posts and content you share online is underrated.
This should be a good jumping-off point for you now that you have my answers to the 3 Q’s I’m asked most about content creation.
If you have Q’s of your own that I haven’t answered yet, let me know by commenting below or reaching out to me on Instagram.