December 7, 2020

how to (ethically) persuade your audience

As freelancers, we’re in the business of persuasion. Why? ⠀⁣⠀⁣We have products and services to sell. A message to get across.⠀⁣⠀⁣Even at a time like this.⠀⁣Let’s […]
November 29, 2020

the ARROW copywriting process

⁣You’ve heard of the POWER copywriting process, but what about the ARROW copywriting process? It’s the basic rundown of my own process as a freelance copywriter […]
November 22, 2020

can you make money doing what you love?

Can you make money living life to the fullest? Can you make money creating a reality beyond your wildest imagination? Can you make money doing what […]
October 29, 2020

free tools for new freelancers

⁣I started as a new freelancer just like you 2 1/2 years ago. ⁣⁣The culture-shock I felt going from graduate student to full-time freelancer was INTENSE.⁣⁣There […]
October 7, 2020

I bought my dream RV: how to set massive goals and achieve them

You can probably guess what I’m about to say from the subject line but it needs to be said again… I BOUGHT MY DREAM RV! Let […]
September 22, 2020

how to stop settling for less

Not too long ago, I struck up a conversation on Instagram in the DMs with a new freelancer. She mentioned that she did work for someone’s […]
September 7, 2020

the many iterations of your freelance career

Are you feeling stuck right now? Me too. I think that’s the remnants from the full moon in Pisces. Well, to clarify, I think that because […]
May 11, 2020

how to create compelling copy people actually want to read

Think about the last time you were creating copy for your website, social platforms, or email list. Who were you speaking to? Were you speaking from […]

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Erin Cafferty